Concertgoers Might Not Return After COVID-19
It’s Not A Surprising Result
Amid the coronavirus crisis, several major festivals and tours were either postponed or canceled altogether. Some artists were forced to move the dates later this year while others opted for the safer route which is to reschedule their shows for 2021. The music industry already lost billions of dollars and a couple of organizations have extended a helping hand to crews and staffs who are experiencing financial problems brought on by the pandemic.
In a recent study published by sports and events research firm Performance Research and in partnership with Full Circle Research Co, however, it showed that US audiences aren’t particularly eager to attend events like concerts even after the COVID-19 outbreak subsides.
According to a report by Variety, out of 1000 consumers surveyed, around 44% said that even when it’s cleared by the CDC, they would attend fewer major public events. 38% responded that they would attend the same number, while 18% would attend more events. 47% admitted that the idea of attending large public events “will scare me for a long time.”
As for indoor concert venues, 56% would likely attend “a few months” to “possibly never”.
It’s understandable that even after the pandemic recedes, people will not forget about it for a long time.