30% Of The Beatles’s Spotify Listeners Are Aged 18-24

Not What We Expected

Latest streaming statistics revealed that we may be wrong about the younger generation’s musical preferences. With so much noise and crappy songs dominating the radio, we were inclined to think this was what young adults like to listen to. But figures showed us that they just might be discovering classic rock gems.

According to Spotify, Beatles songs has had 1.7 billion streams this year alone with over 20 million listeners streaming their hits on a monthly basis. The largest share didn’t belong to baby boomers rather, thirty percent came from the least likely group – 18- to 24-year-old members. Seventeen percent belong to the 25- to 29-year-olds.

Streaming clearly has become instrumental in keeping classic rock alive. The two groups with most streams weren’t even born when The Beatles were at the peak of their career. Thus, Spotify allowed rock acts who helped shape rock ‘n roll to connect with the younger audience. The popular choice among 18 to 24 year-olds is the 1965 hit Yesterday while 25 to 29-year-olds prefer the 1969 Come Together. The go-to song for 30 to 34-year-olds is the 1963 I Want to Hold Your Hand and 35 to 44-year-olds are more into the 1968 Blackbird.

This only proves the enduring power of The Beatles’ songs. Over five decades later, many are still falling in love with their music.