Watch KISS’ Unreleased 1980 Music Video “I”

Check It Out Below

Not everyone’s a fan of KISS’ ninth studio album, Music from “The Elder”. Even their most ardent fans have mixed feelings about it. Still, there were those who believe that’s it’s actually underrated and deserves more appreciation.

Whatever the case, KISS just dropped the previously unreleased music for “I” — the LP’s second and final single. It was written by Bob Ezrin and Gene Simmons. The MV is pretty low budget, and kinda hilarious too. Watch it below and let us know what you think.

Music from “The Elder” was one of the band’s biggest flops. Simmons had grand ambitions, but the whole thing just didn’t work.

“When the album came out we were embarrassed,” Simmons admitted to Classic Rock magazine. Yet, some fans regarded it as a cult classic and according to Simmons, they got several requests about doing an Elder tour. They were desperate to make it a success, but it blew up in their faces. It became the first KISS album that didn’t go gold in the US.

“That was the one time I would say that Kiss succumbed to the critics,” he said. “We wanted a critical success. And we lost our minds.“