10 Catchy TV Commercial Jingles from the 70s, ’80s, and ’90s

The ’80s and ’90s were the golden age of TV jingles. Advertisers created songs that stuck in viewers’ minds long after the commercials ended. These jingles weren’t just catchy; they became part of pop culture, reminding us of products and brands every time we heard them. Here are ten unforgettable jingles that defined those decades.

“I’m Lovin’ It” – McDonald’s

Though McDonald’s introduced the “I’m Lovin’ It” slogan in 2003, the fast-food giant dominated earlier decades with the memorable “You Deserve a Break Today” jingle from the ’80s and ’90s. Its upbeat tune and positive message made it an instant hit, sticking in viewers’ minds for years.

This jingle not only promoted the idea of a relaxing treat but also built an emotional connection with families. Whether on road trips or quick dinners, the song made McDonald’s feel like a comforting stop for everyone.

“The Best Part of Wakin’ Up” – Folgers Coffee

Folgers’ jingle, “The Best Part of Wakin’ Up,” became a household favorite. Introduced in the 1980s, the jingle perfectly paired with images of steaming coffee pots and smiling families. Its simple melody and heartfelt lyrics reminded everyone of the warmth that comes with a fresh cup of coffee.

By evoking early morning routines and the comforting aroma of brewing coffee, this song made Folgers synonymous with the start of a new day. Even decades later, it remains one of the most recognizable jingles ever written.

“Like a Good Neighbor” – State Farm

State Farm’s jingle, “Like a Good Neighbor, State Farm Is There,” first appeared in the early ’70s but gained massive popularity in the ’80s and ’90s. Its simple, reassuring melody emphasized reliability and trust, two key traits people seek in their insurance providers.

With its familiar tune, the jingle connected with viewers on an emotional level, making State Farm stand out in the crowded insurance market. The phrase continues to serve as a reminder of the company’s promise to be there in times of need.

“My Bologna Has a First Name” – Oscar Mayer

Oscar Mayer’s jingle featuring “My Bologna Has a First Name” was a cultural phenomenon. Sung by a young boy in a commercial, it turned a simple product into a cherished childhood memory. The tune, first introduced in the 1970s, stayed relevant well into the ’80s and ’90s.

Its playful nature and relatable theme of sandwiches made it easy for kids to sing along. For many, this jingle became their first exposure to advertising they actually enjoyed.

“I Want My Baby Back Ribs” – Chili’s

Chili’s “Baby Back Ribs” jingle gained popularity in the ’90s and became one of the most hummed tunes of the era. Its catchy rhythm and soulful delivery made it stand out among restaurant ads, creating instant recognition for Chili’s barbecue offerings.

Even today, the simple repetition of “baby back ribs” evokes memories of the commercial and the promise of delicious food. The jingle turned a menu item into a pop culture reference.

“Have It Your Way” – Burger King

Burger King’s “Have It Your Way” jingle empowered customers by letting them customize their orders. The tune became especially popular during the ’80s, aligning perfectly with the era’s growing emphasis on individuality and choice.

Its upbeat message encouraged people to take control of their fast-food experience. This connection with personal preferences helped Burger King differentiate itself from competitors.

“Plop Plop Fizz Fizz” – Alka-Seltzer

Alka-Seltzer’s “Plop Plop Fizz Fizz” jingle dates back to the ’70s but remained iconic through the ’80s and ’90s. The simple lyrics and bouncy tune captured the relief that comes from using the product. It effectively turned a mundane product into something memorable.

The playful imagery of fizzing tablets resonated with audiences, making the ad both informative and entertaining. It reinforced the brand’s reliability in solving stomach troubles.

“I’d Like to Buy the World a Coke” – Coca-Cola

Coca-Cola’s “I’d Like to Buy the World a Coke” started as a commercial in the 1970s but remained culturally significant well into the following decades. The message of unity and peace resonated across generations, thanks to its simple melody and heartfelt lyrics.

The jingle transcended advertising to become an anthem of optimism. By linking the product with global harmony, Coca-Cola created one of the most powerful ads of all time.

“The Touch, The Feel of Cotton” – Cotton Incorporated

“The Touch, The Feel of Cotton” jingle highlighted the comfort and versatility of cotton fabric. This campaign, which ran prominently in the ’80s and ’90s, paired soothing vocals with visuals of cotton clothing and bedding. It made cotton synonymous with quality and comfort.

The commercial succeeded in reinforcing the importance of natural fabrics while promoting an emotional connection to everyday materials. It was a quiet but effective reminder of cotton’s role in daily life.

“Meow Meow Meow Meow” – Meow Mix

The Meow Mix jingle, featuring a repeating “meow” melody, is one of the most memorable ad campaigns for pet food. Introduced in the ’70s, it continued to delight audiences through the ’80s and ’90s with its simplicity and humor.

The jingle mimicked a cat’s voice, making it instantly recognizable to pet owners. Its lighthearted charm ensured that Meow Mix remained a favorite in homes with cats.