Kid Rock Ends His Bud Light Boycott
via Country Cast / Youtube
Kid Rock has decided to end his boycott of Bud Light, expressing the belief that the beer company has learned its lesson. Earlier this year, he took a stand against Bud Light’s association with trans influencer Dylan Mulvaney by shooting cases of the drink with an assault rifle.
In a recent interview with Tucker Carlson, Kid Rock stated that he believes Bud Light deserved some consequences but clarified that he doesn’t want to excessively punish them for a mistake.
Reflecting on his actions, Rock said:
“At the end of the day, when you step back and look at it, like, yeah, they deserved a black eye and they got one. They made a mistake. So, do I want to hold their head underwater and drown them because they made a mistake? No, I think they got the message.”
He emphasized the importance of companies understanding the impact of their decisions and expressed hope that other companies would learn from this incident.
Kid Rock, who continued selling Bud Light in his Nashville bar throughout the boycott, and was even seen drinking a can, mentioned that the current level of backlash against Bud Light may be disproportionate to the offense. He expressed his desire for reconciliation, stating:
“I would like to see us back on board and become bigger because that’s the America that I want to live in.”
Addressing the Issue of Diversity
Kid Rock disclosed that he had a conversation with Brendan Ball Whitworth, the CEO of Bud Light’s parent company, Anheuser-Busch. He revealed his perspective, stating:
“By sending that can to the trans kid, you kind of signaled to us that you support that lifestyle, and more importantly, men being in women’s sports or in my granddaughter’s locker room. Most of us draw a hard line right there.”
In a related context, Kid Rock distanced himself from the concept of cancel culture, expressing concern about its impact on working-class people. Disputing claims of a 10 percent drop in Anheuser-Busch sales due to his boycott, he emphasized his stance against boycotts that harm everyday workers. Rock emphasized the importance of embracing diversity, with a simple message:
“Be yourself. If you’re cool with me, I’m cool with you – that’s how most people are. But as soon as you bring our kids into this, that’s where you’re gonna bring hatred into it. Leave our freaking kids out of it. That’s the bottom line.”