Kid Rock Calls Off Bud Light Boycott: ‘They Received the Message’
via TCP / YouTube
In a surprising turn of events, Kid Rock has officially put an end to his boycott of Bud Light, asserting that the beer company has sufficiently grasped the message he intended to convey regarding its association with diversity.
“At the end of the day, when you step back and look at it, like, yeah, they deserved a black eye and they got one,” Rock explained in a recent interview with Tucker Carlson. “They made a mistake. So, do I want to hold their head under water and drown them because they made a mistake? No, I think they got the message.”
Rock emphasized the notion that the punishment should align with the offense:
“Hopefully other companies get it too, but at the end of the day, I don’t think the punishment that they’ve been getting at this point fits the crime. I would like to see us back on board and become bigger because that’s the America that I want to live in.”
He further expressed his perspective on the matter:
“There’s nothing wrong with giving a spanking. You don’t spank them for the rest of their life.”
Despite his public stance, it’s noteworthy that Kid Rock did not cease selling Bud Light in his Nashville bar, and there were sightings of him consuming the beverage despite his proclaimed boycott.
“I told him… ‘By sending that can to the trans kid, you kind of signaled to us that you support that lifestyle, and more importantly, men being in women’s sports or in my granddaughter’s locker room,’” Rock shared about his conversation with Brendan Ball Whitworth, C.E.O. of Bud Light owner Anheuser-Busch.
The musician, acknowledging the reported drop in sales for Anheuser-Busch, reiterated his reluctance to partake in cancel culture:
“I didn’t want to be in the party of cancel cultures and boycotts that ultimately hurt working-class people.”
Rock’s position on diversity emphasizes individuality:
“Be yourself. If you’re cool with me, I’m cool with you – that’s how most people are. But as soon as you bring our kids into this, that’s where you’re gonna bring hatred into it. Leave our freaking kids out of it. That’s the bottom line.”
Kid Rock’s decision to end the Bud Light boycott signifies a shift in his approach, advocating for understanding and constructive dialogue rather than prolonged punitive measures