10 Forgotten 70s Fads That Were Huge for a Decade

The 1970s were full of trends that swept across the world, making a big impact at the time. While many of these fads have faded from memory, they were once a big part of life during the decade. Here’s a look at ten fads that were huge in the 70s but are largely forgotten today.

1. Pet Rocks

Pet Rocks became one of the most unusual and surprising fads of the 70s. These small, smooth stones were sold as pets, complete with a box and instructions on how to care for them. The humor of treating a rock like a living pet helped them become a quirky phenomenon.

Though the craze didn’t last long, millions of Pet Rocks were sold in a short time. It’s hard to imagine now how something so simple became a massive trend, but for a brief moment, Pet Rocks were everywhere.

2. Mood Rings

Mood rings were a popular accessory in the 70s, with their color-changing stones claimed to reflect the wearer’s emotions. People were fascinated by the idea of seeing their moods displayed through the ring, which would change color based on temperature, not actual feelings.

Despite the science behind them being a bit of a gimmick, mood rings were a huge hit. The idea of an object reflecting something as personal as emotions made them an appealing and trendy item during the decade.

3. Waterbeds

Waterbeds were all the rage in the 70s, offering a unique and supposedly more comfortable way to sleep. People were drawn to the idea of a bed filled with water, which was thought to be better for your back. The novelty of the experience made waterbeds a status symbol.

Though waterbeds are rare today, they were once considered cutting-edge in home furnishings. The comfort claims didn’t hold up over time, but they remained a 70s staple, showing up in homes across the country.

4. CB Radios

Citizen’s Band (CB) radios became a massive trend in the 70s, allowing people to communicate with each other on the road. Truckers popularized the use of CB radios, and soon everyone wanted one. CB lingo, like “10-4” and “breaker, breaker,” became a part of everyday language.

The rise of CB radios reflected the growing fascination with open communication. It was a way to connect with strangers or pass time on long drives, adding a layer of fun to the daily commute.

5. Streaking

Streaking, or running naked in public, became a surprising and daring fad during the 70s. From sporting events to college campuses, people would streak as a form of rebellion or just for a laugh. The unpredictable and wild nature of streaking made it both controversial and amusing.

Though it’s rare now, streaking was seen as a fun way to challenge social norms. It was a momentary escape from the seriousness of the world, and for a while, it seemed like streakers were popping up everywhere.

6. Disco Fashion

The disco era wasn’t just about music—it also introduced a bold and flashy fashion trend. Bell-bottom pants, platform shoes, and shiny fabrics were all the rage. People wanted to look like they belonged on the dance floor, and disco fashion helped them achieve that.

While disco music faded away, the fashion that came with it left a lasting impression on the 70s. It was a time when clothing choices were loud and expressive, reflecting the carefree energy of the disco movement.

7. Earth Shoes

Earth Shoes were a type of footwear that promised to improve posture and reduce foot pain. They featured a negative heel design, where the heel was lower than the toes. This unique design made Earth Shoes a hot item in the 70s, as people were eager to try something new for their health.

Though the shoes eventually fell out of favor, their popularity reflected the decade’s interest in health and alternative lifestyles. They may not have lasted, but for a time, Earth Shoes were a must-have.

8. Sea Monkeys

Sea Monkeys, small brine shrimp that were sold as pets, captured the imagination of kids in the 70s. The colorful packaging promised little creatures that would magically come to life when added to water. Though Sea Monkeys were tiny and didn’t do much, kids loved them.

The success of Sea Monkeys was largely due to clever marketing. The idea of creating life from a packet appealed to children, even though the reality didn’t live up to the hype. Despite this, Sea Monkeys were a huge fad for a generation.

9. Lava Lamps

Lava lamps were a must-have decor item in the 70s. The slow-moving blobs of wax inside a glass container filled with liquid created a mesmerizing effect. People loved the relaxing, almost hypnotic quality of watching the lava-like shapes drift around.

Though they are less common now, lava lamps were once a symbol of the 70s counterculture. Their calming effect and unique design made them a favorite for anyone looking to add a bit of style to their home.

10. Skateboarding

Skateboarding first gained serious traction in the 70s, especially in California. The surf culture of the time heavily influenced the sport, and it quickly became a popular activity among teens. The freedom of skating and the cool tricks that could be performed gave it a strong appeal.

Though skateboarding continues to be popular today, its 70s roots are often overlooked. The sport’s rise in that decade laid the foundation for the massive culture that surrounds it now.