The Rolling Stones Will Launch “World Exclusive” Flagship Store In London
via The Rolling Stones/YouTube
The Rolling Stones have announced their plans to open a “world exclusive” flagship store on London’s Carnaby Street this coming September 9. Called “RS No. 9 Carnaby”, the band teamed up with Universal Music’s merchandising branch Bravado for this joint venture which will feature “exclusive collaborations, new fashion & merchandise, alongside the band’s latest music releases.”
The Stones said in a statement, “Soho has always encapsulated rock & roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”
Some of the items up for sale when it launches this fall are special glassware developed with Baccarat and engraved with their iconic tongue logo, chairs and scarves from the Soloist, raincoats and hats from Swedish raincoat brand Stutterheim, along with their extensive catalogue and single releases.
Bravado CEO Mat Vlasic added, “With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”