The Fyre Fest Brand Just Sold on eBay — And The Final Price Is Insane

The Fyre Festival name just got a new owner — and for a surprising price. Founder Billy McFarland put the brand’s assets up for sale on eBay, and the final bid came in at $245,300. That winning bid includes the festival’s intellectual property, trademarks, domain names, social media accounts, and even access to McFarland’s original team — if the buyer wants it.

Despite the sale, McFarland still owes more than $26 million in restitution, according to Rolling Stone, following the fiasco that was Fyre Fest 2017.

From Hype to Disaster

Fyre Festival was initially promoted by influencers and models as a luxury music experience in the Bahamas. But when festivalgoers arrived, they were met with chaos: bands dropped out, lodging was barely functional, food was a joke (cue the infamous cheese sandwich photo), and the entire event lacked basic infrastructure.

What followed were lawsuits, criminal charges, and eventually jail time for McFarland, who pleaded guilty to fraud. He was released early but hasn’t exactly stayed out of the spotlight.

McFarland Reacts to Low Bids

Earlier this year, McFarland teased a comeback for Fyre Festival — yes, really — but those plans fizzled out. After a failed attempt to sell the brand to a streaming platform, he decided to list it on eBay.

The week-long auction drew 42 bidders and 175 bids. As the bids rolled in, McFarland hosted a livestream and didn’t hide his disappointment. When the numbers hovered around $240,000, he said, “Damn. This sucks, it’s so low.”

The buyer remains anonymous, but for $245,300, they now own all things Fyre — plus the option to bring McFarland back into the fold, if they dare.