Sammy Hagar and Guy Fieri’s Tequila Truck Hijacked Worth Of $1m
via AXS TV / Youtube
Sammy Hagar and Guy Fieri are dealing with a major blow after two trucks carrying tequila from their Santo Spirits company were hijacked, resulting in over $1 million worth of product being stolen.
The trucks were transporting 4,040 cases of Santo tequila—blanco, reposado, and the high-end extra añejo—when the robbery occurred in Laredo, Texas. The incident happened shortly after the rigs crossed the border from Mexico.
“It appears this was an organized crime effort where the trucks were illegally double-brokered to different carriers who transferred the product to their trucks,” a representative for Hagar told Fox News.
Hagar: ‘A Huge Setback, But We’ll Survive’
Sammy Hagar, the former Van Halen frontman, expressed his frustration over the theft. He said:
“For a growing company like Santo, it’s really a shame for something like this to happen in the middle of our strongest year to date and right before the holidays!”
He acknowledged the challenge but remained optimistic:
“Anyone that knows business knows this is a huge setback for any company in a hugely competitive market. But Guy and I will survive. Most of all, we’re glad that nobody was hurt during this crime.”
Santo Spirits, launched in 2019, marks Hagar’s second venture into tequila after the success of his Cabo Wabo brand, which he sold in 2007.
Fieri: ‘It’s Like a Movie’
Celebrity chef Guy Fieri revealed to People Magazine that he and Hagar learned about the theft on Nov. 14.
“We’ve worked so hard. This is our best year we’ve ever had in Santo. We just had all this momentum, and now whatever’s on the shelf is all people are going to get.”
Fieri speculated the theft could have been an effort to derail the company’s success. While recovery seems unlikely, he’s offering a $10,000 reward for the return of the extra añejo, which takes four years to produce. Fieri said:
“It’s like a movie.
“I never in a million years thought this would happen, but it’s real.”
Despite the setback, the duo remains determined to bounce back from this tequila tragedy.
