(L) Bruno Vincent / Getty (R) Gilbert Carrasquillo / Getty
A few weeks ago, Gene Simmons once again attempted to expand his brand with one of the most ridiculous trademarks we’ve ever heard of. Gene tried to trademark what was referred to as the “devil horns,” a hand gesture which consists of putting up the index and pinky finger. The gesture is more commonly known as the “rock on gesture,” but is also used to say “I love you” in American Sign Language.
Many lashed out at Simmons for his attempt, and luckily, Simmons decided to pull out of the trademark. Well, that still didn’t stop Sharon Osbourne for slamming Gene on her TV show The Talk. Sharon refused to hold back as she bashed Gene, claiming he was money hungry and his trademark made no sense.
“He’s crazy. He’s trying to get money from the merch where you see this [gesture] on merch, but actually this [symbol], in Italian, which has been going for hundreds of years, means ‘the devil.’ That’s what it means. And so kids at concerts have been doing it for years and years and years. And in ’74? Where were you in the ’60s when they were doing it, kid, because they’ve been doing it forever….C’mon! Stop trying to make money from posters and t-shirts. You’ve got enough.“- Sharon said.
It’s great to see that everyone is banding together against Gene Simmons’ ridiculous attempt to grab money, because he deserves it.
Check out the clip from The Talk down below and let us know what you think!