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Whether you love him or hate him, you cannot deny that Gene Simmons is one of the most savvy business minds of all time. What started as him a some friends jamming together with some black and white makeup on has resulted in him becoming one of the most iconic figures in both business and music. It simply goes without saying that Gene Simmons is doing just fine for himself.
Now with all of that being said, there are some times when Gene Simmons will do something that you just can’t help but scratch your head at. Which leads us to his next business venture… trademarking the devil horns gesture… Yep, he’s actually doing this.
According to Gene, the gesture was first used on November 14, 1974 when on KISS‘ Hotter Than Hell Tour. He claims that he would try and wave at fans while on stage, but since he had a pick in his hands, he would have to hold the pick with his middle and ring finger and wave as such thus creating the gesture.
Now there are plenty of others that claim to have created the gesture, but the one that is often credited the most for creating it is Ronnie James Dio. He claimed that he used to see his grandmother use the sign often to ward off evil spirits and it was called the Maloik. He then would use it at every concert of his. He claims that he didn’t create the gesture, but he did perfect it.
Now it’s worth noting that Gene Simmons is going to have a difficult getting this gesture trademarked as it is a rather broad gesture. That being said, if anyone can get that sort of thing passed, it’s Gene Simmons. We’ll just have to wait and see!