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The music world is in a sad, sorry state of affairs. I know it, you know it, and Tedeschi Trucks Band guitarist Derek Truck knows it; the difference is that unlike the rest of us, Derek knows exactly what’s wrong with today’s music – and he’s doing his part to cure what ails it.
The 38-year-old guitarist sat down with Atlanta Magazine to discuss the current state of the music world, explaining that as with everything else in the world music has gotten to a really cynical place – one where cash is king and the time spent honing your craft and brainstorming new and exciting ways to share that with the world is irrelevant.
“I think music, like a lot of other things, has gotten very cynical. Whether it’s artists or labels or management, it’s people homing in on, ‘How do we make the most money on this tour? We don’t need a band – we need a light show!’,” reasons Trucks.
“It becomes a lot less about the emotional aspect and the artistic aspect and more about the bottom line.”
In a world where it’s more important to be cool than to be authentic, slick studio production paired with social media overload and a general sense of “What about me?” gave way to a generation of music with little to no emphasis on the emotional connection that’s supposed to come with it. So how do artists like Derek Trucks and Susan Tedeschi combat that apathy? How can other artists do the same?
The answer is simple.
“We try to throw all those things out the window and get back to what it’s supposed to be about, which is lifting people up and stirring something in their souls.”